Saturday, August 30, 2008

The 2008 iTest, ads on Facebook, and the launch of the iTest Debate

Most readers of this blog know the 2008 iTest will be starting in a matter of days, and have already registered. Good luck to you - you'll need it!

After reviewing the draft copy of the exam, I believe this will be our best iTest yet. Congratulations to Mathew and his staff for a job very well done in preparing an exam that pushes the boundaries of what is possible with a math competition.

The iTest's advertising this year is entirely online and centered around Facebook. With its highly-targeted marketing program, the iTest will be able to reach out to high school students themselves instead of our educator-oriented mailings of years past. We'll see how this different approach works this year and tweak as necessary moving forward.

The iTest organization is also ready to announce it's first major expansion: The iTest Debate. This event will debut in February 2009, and more details will be made available in October of this year.

So if you haven't registered for the 2008 iTest yet, go to www.theitest.com and get it done! September 10 will be here soon. Good luck!

2 comments:

daesun said...

I saw an ad on Facebook about the iTest. Pretty cool that it figured out that I was a math nerd through whatever filtering thingies the ad has.

Amanda said...

lol i like how question 13 jumps from talking about jelly beans to marbles